Sundial Show Clothing

This time I talk with Kaitlin Lorman who owns Sundial Show Clothing

Tell us how the company got started, how long have you been in business?


My name is Kaitlin Lorman and my company Sundial Show Clothing is based out of Cleveland, Ohio. I had an apprenticeship at another clothing company for several years after graduating from the Equine program at Lake Erie College. Going in, I did not realized how badly I wanted to be creative and really bring my style to the forefront. I am all about technical, chic, and fabulous styles that are flattering for every figure and can fit a variety of different riders flawlessly… and allowing for versatility for different events.

What is your mission statement or goal, and philosophy behind the company?

Help other talented and beautiful cowgirls feel fabulous while creating a “team” that can collaborate and lift each other up positively through a network of support, fun, and good vibes! 

What types of clothing do you carry?

Limited Edition Show Shirts

Sundial’s Second Skin Compression Wear (like Spanx)

Statement Swarovski Jewelry (Mostly Earrings)

“Squad Gear” Casual Wear

Accessories (like Belt Buckles & Hats)

Sundial is co-branded with Intelliskin to provide “Second Skin” liner garments that reduce fatigue and enhance posture to prevent injuries and provide peak performance to our athletes.

What are some of your favorite pieces, and why?

I love my show shirts–all of them. I have personally designed and crafted a figure flattering fit that I am so proud of. I have been told many times from my girls that they never want to ride without their Sundial!

Do you plus size clothes run smaller or larger?

They run true to size. The shirts are made from Spandex… they allow for give in all the right places! There is a wide range of stretch and allow for a tailored fit even if you fluctuate between sizes like I do!!

What new items are you looking at carrying?

Painted Feathers
Matching Equine Accessories

What stores carry your brand? 

We are mostly an independent brand that keeps operations close to home. We can be found with multiple traveling vendors. You can find up to date information through our social media!

ADDITIONAL INFO

I encourage people to contact me, the deisgner, directly with any questions about fit, etc! kaitlin@sundialshowclothing.com

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Rustic Nation Outfitters

This time I talk with Candace Larson who owns Rustic Nation Outfitters. I’ve known Candace for several years now through social media. She’s the real deal in that she doesn’t give up and she has a huge heart and that translates to her business.

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Tell us how the company got started, how long you’ve been in business?

Back in 2015 I signed up as a distributor for a rustic shop while sitting at hotel in Savanna Georgia, while waiting for my daughter to get ready for her college freshmen orientation. It was free to join and I thought, “hey, I could make extra money selling clothes and help pay for the hefty tuition bill that was about ready to roll in.”

Within a few months I had a team of six women under me and was collecting cash on their sales as well. As I started to expand with my marketing and networking reach my sales volume was continually rising….when suddenly I hit a massive hurtle of returns, complaints, random price increases, and other issues; all of which I had no control over.  I quickly realized that the corporate business was in trouble and I had a decision to make. I either had to jump ship or build my own; one that I could control.

Without thought I closed down Sassy’s Rustic and applied for my wholesale license. Within four months I had numerous vendors, a new website, and the new name of, “Rustic Nation Outfitters.

BLACK SHORTS PLUS

 

What is your mission statement or goal, and philosophy behind the company?

 

Mission Statement/Goal: Affordable Pricing for everyone!

This is why our plus sizes will NEVER be a different price than non-plus. We would rather lose the difference on our side, even though we paid a tad more at wholesale. Why? Because how can we say we are treating you like family and yet charge you more for having curves?!? We are wanting to break the double standards that the fashion industry has set. While we understand that plus sizes uses more fabric, it still doesn’t sit well with us that stores charge significantly more for plus size, because they are making more than enough for their non-plus sizes to off set the difference. For example….sometimes we pay $2-4 more at wholesale per piece, but we will not pass that on to the buyer because we make it up in other places. Now some would say this is a horrible business decision but it goes against our philosophy. Plus, when God tells you do something, then you do it and you don’t ask questions.

Western wear is expensive and not everyone has the deep pockets to stay up with the costly trends. Our goal is to change that! Now while we can’t mark everything below retail, you can bet your sassy donkey we marked it as low as we could. We are committed to providing the highest quality at the lowest prices we can, while staying in business.

It’s funny how I started this business to make extra money but now God is using it to help people afford clothing that they otherwise couldn’t, so needless to say, making a large profit is no longer my motivation, or reasoning, or goal to stay in business.

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Philosophy 

Treat all customers like family….why, because it is a proven fact that family gets the VIP treatment. It’s natural for our subconscious to go above and beyond for family members or people we care about over strangers.

This is why we take the time to truly get to know our social media followers. As a matter of fact, when someone follows us, we send them a personal message welcoming them to the family and we ensure we know their real name; and not just their social media one. IG is where we connect the most because the platform allows us to like, comment, and engage with our followers better than other social media sites.

This is why we are able to take the extra steps to ensure that we engage with at least two different followers a day by liking their posts and or commenting, if their profile is in public view. This practice has helped us keep our returns down to Zero for the last six months; because now we recognize when someone, accidentally or unknowingly, orders the wrong size. Had we not of taken the taken the time to connect and learn more about our customers, then we would have never been able to  recognize a buyers name and know when the size ordered is wrong. In cases like this, we pause the fulfillment process and reach out to the buyer and start a dialogue  to ensure we send the right product the fist time.

In closing, every item we send out is prayed over, wrapped like a gift, and includes a personal handwritten thank you note that welcomes them to the RNO Family; some also include scriptures, encouragement, and or etc. All of our packages are hand addressed because it feels more personal. I know at some point we won’t be able to keep up with this practice, as our daily sales continue to grow, but for now it’s about every little detail to let the RNO Family member know we truly care.

We also pray for our RNO Family members daily and for those who have utilized our anonymous prayer request tab on the website.

SKULL

 

What types of clothing do you carry?

 

We have it all really. We have Traditional Western, Boho Chic, Gypsy, Rodeo Wear, and Farm Style.

 

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What are some of your favorite plus size pieces for riding and why? 

 

Hands down it would be our Bullet Blues Bombshell Jeans. They are made in the USA which means they will last. Most jeans nowadays are extremely thin and wear in the seat rather quickly. One of our Ambassadors, has worn hers for over a year at dang near every barrel race and they have yet to breakdown in the seat or inner thigh which are the two hot spots for can chasers. They are durable and yet giving in the places that a rider would need.

Also, can I please disclose that I absolutely HATE the term plus size??? I don’t understand why the industry is separating women into categories! Women are beautiful and we come in all shapes and sizes. I have battled using this term on our website but have found that it is necessary because otherwise our products wouldn’t be found in any google searches. However, I want it on record that I despise it!

Do your plus size clothes run smaller or larger?

This is a loaded question because every brand of clothing runs differently, which is something we are trying to change. Any item not manufactured in the USA will be a hit or miss, which is why we try our best to only buy USA made products. Which takes us back to the price war lol. Anything made over seas is cheaper wholesale and yet sold at high market prices….which is nuts!

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What new items are you looking at carrying? 

We are really excited to have Kimes Ranch Apparel soon! We landed an account awhile back but couldn’t find a way to resale their gear at reasonable prices, until now.

We are doing our best to get Grace In La, however, we have to buy a full run which is about 4K out of pocket! The only way we can make this worth the risk is to sale them  at market value and even then nothing is guaranteed.

We are talking to a designer in LA right now who is apart of the LA Fashion District. If things go according to plan then we might have an exclusive jean made in LA that is targeted to riders of all sizes and under $60 a pair retail!

We also are treasure hunting for new jewelry designers. Our inventory is low right now for a reason. We don’t want to buy everything that is trendy anymore, we want to be the shop where you can get a piece that is unique and yet fashionably acceptable, if that makes sense. This is why we have the Consignment Barn Of Handmade and one of a kind pieces. I think women want jewelry that no one else has and yet they want to pay responsible prices for said unique pieces. We are doing our best make that happen.

We are also going to start looking for models to represent our clothing brand/style in sizes 14 on up. This is a little ways in the future, but it is something we are starting to prepare for now.

CHERYL

Brand Ambassador & Rodeo fan Cheryl

Original Cowgirl Clothing

I have had some requests to do a series on plus size clothing for riders. This time I talk with Mike Satterfield of Original Cowgirl Clothing brand. 

My name is Mike Satterfield I am the creative director for RBR Inc. and designer for Original Cowgirl® and M&P Speed Shop™ and have worked in design and marketing my entire life. We are based in Southern California, with a showroom in Denver, Colorado.

How did the company get started & how long have you been in business?

Original Cowgirl® as a brand grew out of my family history, the concept was based on my Great Grandmother, my Grandma, my mother and aunts. Our parent company RBR Inc. which stands for Red Barn Ranch was founded in 1985 by my mother, Kathy Satterfield, back then it was more focused on home décor. In the early 2000’s I introduced our first clothing items and they proved popular locally. The brand really took on its own in 2007 and we shifted our focus to wholesale, with an emphases on independent retailers.

What is your company philosophy and goal for the company?

Original Cowgirl® is not your average apparel company, nowadays; anyone can have a t-shirt or garment made, but unlike most brands, each Original Cowgirl® shirt is hand prepped, loaded, printed, finished, and tagged, by us, right here in  Southern, California. Our design studio is in a 110 year old barn on the family ranch, that allows the creative process to be inspired by the surrounding ranches and farms. We draw from our heritage and strive to channel the history and passion that built the Ranch into each garment.

What types of clothing do you carry?

We are known for our graphic t-shirts and caps, but we also have a great line of accessories and jewelry.

What are some of your favorite pieces, and why?

That is hard because as the person to does the art each one tells a story and is based on a real person, place, or event. I think the road trip inspired graphics are some of my favorite since I am an avid traveler.

Do you plus size clothes run smaller or larger?

It will depend on the cut and style of course, but we try to keep everything true to size and on our retail site we have sizing charts. Some of our dolman cuts allow women to go up or down a size depend on the style they want. Our clearly listed size charts keep returns to a minimum.

What new items are you looking at carrying?

We come out with new prints and styles every month, so it’s always changing. But we expect to expand in to more outerwear and other garments down the road.

 

What stores carry your brand? 

We have retailers all around the country including Lil Bees BohemianCamo and Lace in Wilburton OK,  Maverick in Fort Worth Texas, and countless others around the country. Of course you can always shop at OriginalCowgirlClothingCo.com.

Plus Size Options? 

Are you a company that offers Plus Size clothing and boots for riders? 

Breeches from Fuller Fillies

I’ve had several requests to do a series on clothing and boots for plus size riders. If you carry riding and working attire in plus sizes, give me a shout! I’m looking to interview companies that carry english or western options as our readers come from all disciplines. 

Plus size jeans from Kimes Jeans


Each vendor that participates in the blog series will be featured in an individual post that talks about their company and the products they have to offer. The post will include a full interview, pictures of the items you have to offer, and two profile pics. The post will be shared on the Cowgirls With Curves facebook page, and Twitter page, as well as my author pages on social media. 

If you have clothers for actually working in the barn, that’s a bigger plus – no pun intended! 

Drop me an email at qheventer (at) yahoo dot com to get started. 

Let’s Talk About Weight & Horses

Weight is a touchy subject for women, especially for horsewomen that don’t have a positive body image. How many of us have seen posts on forums asking whether or not a rider is too big for a horse? Far too often, at least in my opinion, multiple responses hold up the 20% golden rule that’s the end all be all of whether or not a rider should ride their horse.

For those that may not be familiar with the 20%, studies have shown that the maximum weight a horse – any horse regardless of build or size – should carry is 20% of their body weight. The studies indicate that when a horse carries more than 20% of their bodyweight, their heart rate increases and their muscles fatigue quicker.

 The average 15 hand horse will run around 1,000 pounds, which means the most weight they should carry is 200 pounds.

I ran Beavis on barrels at 185 pounds.

While this may be a good loose general rule of thumb, the problem is that most of these studies that have been done don’t take into account the differences in genetics, conformation, condition, or rider balance and fitness. In addition, there’s not uniformity in the horses and riders that they’re using to determine these results.

To make matters worse, some shows have even gone so far as to ask heavier riders to dismount based on the 20% rule. My fear is that if this taken to extreme, formal rules will be put into place on a larger scale – pun intended – based on studies that never took into account the individuality of horse and rider.

Using this 20% rule as the end all, be all is like saying people that weigh the same can lift the same amount of weight. Go to a weight lifting competition and you’ll see that’s simply not true. It’s not uncommon for smaller lifters to out-lift someone that weighs more than they do simply because they’re stronger.

Weight is not an indicator of strength or endurance but using this 20% rule as an end all be all makes it exactly that.

As a former trainer and instructor that’s ridden a large number of different breeds of horses, and as a competitor that’s been at every spectrum of the scale, I have a good feel of how weight impacts a horse and I know where the differences lie.

 While a rider’s fitness level does have an impact on how well a rider rides, my opinion is that a rider’s strength and balance are what is important. A rider can be strong and balanced but not necessarily fit according to traditional thinking. A balanced rider that is in time with their horse will have less impact on a horse’s back than a rider that’s fit but doesn’t have the best balance.

A rider’s build can also have an impact on how well they ride. If a rider is top heavy, they’re going to struggle more than a rider that carries more weight in their hips. With more weight up top, the physical impact on the horse’s back is going to be different than weight further down.

The same thing goes for horses and how they’re built. It’s common knowledge that a shorter back is stronger than a longer back. Two horses can weigh the same, but the shorter backed horse will be stronger.

My old horse Bluff weight 1200 pounds but he was also long backed.

Conformation and angles also play a role in a horse’s strength. In the barrel racing world, a horse with shorter cannon bones, a long hip angle, and lower hocks is more desired because they’re stronger making them faster coming off of a barrel.

A horse with a good shoulder angle can carry more weight more efficiently than a horse with an upright shoulder angle. Pair a good shoulder angle with correct angles in the pastern and hocks, and they’re even stronger.

Toad is a tough little horse right at 1,000 pounds.

Differences in the depth of the girth can also impact how well a horse carries weight. A deeper girth area allows for greater lung capacity so their endurance is better.

Conditioning also plays a role in how well a horse carries weight. It’s not only whether or not a horse has been worked, but the type of work they are being asked to do. For instance, a western pleasure show horse or hunter horse may be legged up perfectly to go compete in a class, but they may not be legged up enough to go run a barrel pattern competitively.  They need to be conditioned for the event they’re being asked to do in order to carry weight at an optimum level.

Over the years I’ve ridden several horses that I was either right at or a little over the 20% level. One Paso Arab cross mare that I rode weighed right at 900 pounds – 20% would be 180 pounds. There were several years I rode her weighing 185 and my saddle weighed 25 pounds. That mare carried me without any problem at all. We went on hilly trail rides and at the end of the day she had as much energy as she did at the start.

This Paso Arab mare carried me a lot of years at heavier weights and had no trouble.

I currently have two Quarter Horse geldings that both weigh right at 1,000 pounds. One is barely 14.2 and the other is right at 15 hands. I’ve ridden them both at 200 pounds and they carried me as easily at that weight as they do now, and they never tired any quicker than my black gelding that weighs 1250 pounds and is 16 hands.

1250 pounds and 16 hands, 1000 pounds and 15 hands – they carry me equally!

By the same token, I have had some smaller horses that weighed right at the 1,000 pound mark that I was a lot more careful about riding. I could tell they struggled a little more carrying me. This mare below is one of them. When she was green, could buck me very easily – which she worked out of – but she also tired quicker than my other horses did.

To the riders out there that struggle with a positive body image, don’t get too hung up on the 20% rule that gets spouted everywhere. Instead, take a look at your balance and strength and look at your horse as an individual whole.

Ask yourself these questions –

  • How is your balance and timing?
  • How well does your saddle fit?
  • How is your horse built?
  • Is he short backed or long backed?
  • How is the rest of his conformation and muscle?
  • How well is he conditioned?
  • Does he tire when he’s worked? How long does he have to be worked before he does get tired?
  • Does he wring his head or have any behavioral issues that could be caused by being uncomfortable?

If you still have questions of whether or not you’re too big for a horse, find a professional that is experienced with plus size riders. They’ll not only be able to give you an unbiased opinion, but they’ll be able to help you with issues that can be unique to larger riders and smaller type horses.

Weight is just a number. It’s doesn’t tell the whole story, and it doesn’t tell how well you ride or how well your horse can carry you. 

 

 

 

 

 

 

Improving Confidence

The last several months my confidence has improved tremendously, and with it my riding has steadily progressed as well. Not only have my times on the barrel pattern improved, but I’m riding more aggressively than ever.

While losing fifty pounds certainly does help to a certain extent, what has helped more than anything is getting stronger, not just in my core but all over. When you feel strong, you feel in control of not only your horse, but yourself as well and that builds confidence.

I had mentioned in one of my earlier posts that I didn’t spend hours at the gym. I have an extremely busy life between working two jobs, running a horse farm, writing books & marketing them, and writing blogs. I don’t have the time to spend an hour every day at the gym.I lift weights and only do a total of 4-5 exercises per workout. It only takes around 20-30 minutes at most to complete the exercises that I do. That’s realistic and achievable for someone that’s busy.

There are three exercises in particular that have helped me the most in becoming a better rider. I like these exercises because not only do you work multiple muscle groups, you also get a cardio workout as well.

The first is a walking lunge with a forward arm raise. Here I’m using 10 pound weights. This is a great exercise for riding because not only does it work your legs, but it also requires balance to execute the position, and it works your entire core to lift the weights.

Walking Lunge With A Forward Arm Raise

Walking Lunge With A Forward Arm Raise

The next exercise is a plank position with a pull up. Here I’m using a 20 pound weight. Let me say when I first started all this, it was all I could do to pull up a 10 pound weight! I’ve seen the most improvement in this exercise. It’s also an exercise that requires balance and complete core interaction while working your arms.

Plank Position With Pull Up

Plank Position With Pull Up

The next two exercise is a crunch with weights. I use ten pound weights. There’s two variations that I do. One is a regular crunch with the weights just above my head. The other is a crunch into a sit up where I lift the weights up above my head. Both of these exercises simultaneously work your core while you’re working your arms. Because you’re using your core to lift the weights, it’s almost like weight lifting for your core!

Crunch With Weights

Crunch With Weights

Crunch & lift up

Crunch & lift up

The last exercise is a twist in sit up position with weights. Here I’m using 10 pound weights. This is another great exercise that works your core. If you keep your feet just a couple of inches off the floor while you’re doing the exercise, you’ll also work on balance at the same time.

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In addition to these, I also do the usual weight lifting exercises such as over head press, bench press, bent over row, and squats.

There’s numerous articles on the multiple health benefits of lifting weights besides just building muscle. Weight lifting helps with bone density, and it helps release growth hormones. Look at the bodybuilding grandmother Ernestine Shepherd and you’ll see that’s true! She’s an 80-something grandma that can do more push ups than most twenty year olds and she didn’t start weights until she was in her fifties!

Do you struggle with confidence in your riding? What is it that keeps you from feeling confident in the saddle?

The Low Expectations Strategy

LOW EXPECTATIONS…

Springtime is here and show season has begun!

It’s a time to drag and rotate pastures in preparation for summer grass.

It’s also a time to get ready for the first horse show of the year.

It’s also a good time to assess your goals for the year, and your mindset. What are your goals as a rider? What are your goals for your horse? What are you goals for the show season? And, the big question is do all three of those goals align?

I’ll be honest, I’d absolutely love to run down the alley way at the Thomas and Mack arena at the NFR, or run a cow down the rail at the AQHA World, or jump a course at the Longines FEI World Cup. Actually, I’d love to do all three, but if i start my show season off thinking we’ll be hitting that level by the end the year, I’m going to be sorely disappointed!

The pattern at the State finals. Ground was awesome!

The pattern at the State finals. Ground was awesome!

Joel Sherlin who trained NBHA World Champion and RFD-TV American Semi-Finalist (2014), Bully By Design, has a saying that goes a long ways when it comes to riding horses and horse shows. Joel, who lives in Athens, Tennessee, is as down to earth as they get even though he’s somewhat of a local legend for his uncanny training ability and funny stories that all come from personal experience of course! His saying is, “Low expectations.”

"Team Blowout"!

“Team Blowout”!

You see, just like any great horseman that’s learned from experience, Joel knows you can have the best plans in the world and the biggest dreams, and sometimes things just happen that are out of your control. For instance, you’re riding a colt at a big show and he spooks at the flash on a camera as you’re making your way along the rail and you blow your class. Or maybe you’re riding a horse that’s been hauled a lot but they spook at the second barrel when the wind flaps a banner on the rail. It happens. The key is to not let it deter you from moving forward in your goals.

I’ve hauled with Joel and his wife Nancy quite a bit and I try to learn all I can about this “Low Expectations” strategy. Obviously with their track record and number of great horses they’ve turned out, there’s something to it!

We stayed in the Sherlin's trailer known as "The Double OO". It's famous!

We stayed in the Sherlin’s trailer known as “The Double OO”. It’s famous!

“Low Exepctations” is really a change in mindset that’s usually brought on by the school of hard knocks – sometimes literally – and disappointments. It’s a learning experience.

One thing that I’ve noticed is that when you ride horses that have issues or need some training, you learn very quickly to appreciate the little things. For instance, if you a haul your horse to it’s first show and you stay on, it’s been a good day – never mind you didn’t even place! That’s “Low Expectations” in action right there.

Bubba earned me THE black ribbon for the horse show for his horrendous go in Trail. The following year he won me an All Round for the day!

Bubba earned me THE black ribbon for the horse show for his horrendous go in Trail. The following year he won me an All Round for the day!

When you’re starting a new discipline, or your new to riding in general, it’s the same thing. If you get in your class and you remember your pattern, or you make it around all three barrels still in the saddle, then you’ve had a good ride! Again, “Low Expectations”.

By now, you see where I’m going with this.

Sometimes you have to take a step back and look at where you’re at and what your base struggles are. Do you have trouble getting a lead? Does your horse struggle loping small circles? Do your horse spook every time you go into an indoor arena? Those are the simple things you can focus on now. Fixing foundational problems such as these will lead to much bigger successes later on.

The same thing goes for us a riders. What are some of the things that you struggle with as a rider? Maybe you struggle with getting the correct diagonal at the trot, or being in time over a jump. Perhaps it’s getting left behind when you come out of a barrel headed to the next one, or just not being intimidated with speed. When you break it down, all of these things really relate to strength and balance. Just like working on foundational issues with your horse, you can work on the basic issues as a rider and improve your ability over time.

As riders, we always tend to look at the end picture. What we don’t realize is that it’s all the little things that eventually produce the final success, and that’s a side effect of having a “Low Expectations” mentality. Work on those small things a little at time and eventually they all add up.

If you could do anything with your horse, what would it be? What are some simple things you can do today to improve you and your horse, and implement a “Low Expectations” strategy?

Fireman at Ft. Smith futurity year

Fireman at Ft. Smith futurity year