I have had some requests to do a series on plus size clothing for riders. This time I talk with Mike Satterfield of Original Cowgirl Clothing brand.
My name is Mike Satterfield I am the creative director for RBR Inc. and designer for Original Cowgirl® and M&P Speed Shop™ and have worked in design and marketing my entire life. We are based in Southern California, with a showroom in Denver, Colorado.
How did the company get started & how long have you been in business?
Original Cowgirl® as a brand grew out of my family history, the concept was based on my Great Grandmother, my Grandma, my mother and aunts. Our parent company RBR Inc. which stands for Red Barn Ranch was founded in 1985 by my mother, Kathy Satterfield, back then it was more focused on home décor. In the early 2000’s I introduced our first clothing items and they proved popular locally. The brand really took on its own in 2007 and we shifted our focus to wholesale, with an emphases on independent retailers.
What is your company philosophy and goal for the company?
Original Cowgirl® is not your average apparel company, nowadays; anyone can have a t-shirt or garment made, but unlike most brands, each Original Cowgirl® shirt is hand prepped, loaded, printed, finished, and tagged, by us, right here in Southern, California. Our design studio is in a 110 year old barn on the family ranch, that allows the creative process to be inspired by the surrounding ranches and farms. We draw from our heritage and strive to channel the history and passion that built the Ranch into each garment.
What types of clothing do you carry?
We are known for our graphic t-shirts and caps, but we also have a great line of accessories and jewelry.
What are some of your favorite pieces, and why?
That is hard because as the person to does the art each one tells a story and is based on a real person, place, or event. I think the road trip inspired graphics are some of my favorite since I am an avid traveler.
Do you plus size clothes run smaller or larger?
It will depend on the cut and style of course, but we try to keep everything true to size and on our retail site we have sizing charts. Some of our dolman cuts allow women to go up or down a size depend on the style they want. Our clearly listed size charts keep returns to a minimum.
What new items are you looking at carrying?
We come out with new prints and styles every month, so it’s always changing. But we expect to expand in to more outerwear and other garments down the road.
What stores carry your brand?
We have retailers all around the country including Lil Bees Bohemian, Camo and Lace in Wilburton OK, Maverick in Fort Worth Texas, and countless others around the country. Of course you can always shop at OriginalCowgirlClothingCo.com.
I love the designs! Good interview!
Thanks! Glad you enjoyed it!
What a great niche to have tapped in to. Why should skinny cowgirls have all the fun?
Thank you- I agree!!! ☺