Sundial Show Clothing

This time I talk with Kaitlin Lorman who owns Sundial Show Clothing

Tell us how the company got started, how long have you been in business?


My name is Kaitlin Lorman and my company Sundial Show Clothing is based out of Cleveland, Ohio. I had an apprenticeship at another clothing company for several years after graduating from the Equine program at Lake Erie College. Going in, I did not realized how badly I wanted to be creative and really bring my style to the forefront. I am all about technical, chic, and fabulous styles that are flattering for every figure and can fit a variety of different riders flawlessly… and allowing for versatility for different events.

What is your mission statement or goal, and philosophy behind the company?

Help other talented and beautiful cowgirls feel fabulous while creating a “team” that can collaborate and lift each other up positively through a network of support, fun, and good vibes! 

What types of clothing do you carry?

Limited Edition Show Shirts

Sundial’s Second Skin Compression Wear (like Spanx)

Statement Swarovski Jewelry (Mostly Earrings)

“Squad Gear” Casual Wear

Accessories (like Belt Buckles & Hats)

Sundial is co-branded with Intelliskin to provide “Second Skin” liner garments that reduce fatigue and enhance posture to prevent injuries and provide peak performance to our athletes.

What are some of your favorite pieces, and why?

I love my show shirts–all of them. I have personally designed and crafted a figure flattering fit that I am so proud of. I have been told many times from my girls that they never want to ride without their Sundial!

Do you plus size clothes run smaller or larger?

They run true to size. The shirts are made from Spandex… they allow for give in all the right places! There is a wide range of stretch and allow for a tailored fit even if you fluctuate between sizes like I do!!

What new items are you looking at carrying?

Painted Feathers
Matching Equine Accessories

What stores carry your brand? 

We are mostly an independent brand that keeps operations close to home. We can be found with multiple traveling vendors. You can find up to date information through our social media!

ADDITIONAL INFO

I encourage people to contact me, the deisgner, directly with any questions about fit, etc! kaitlin@sundialshowclothing.com

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Rustic Nation Outfitters

This time I talk with Candace Larson who owns Rustic Nation Outfitters. I’ve known Candace for several years now through social media. She’s the real deal in that she doesn’t give up and she has a huge heart and that translates to her business.

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Tell us how the company got started, how long you’ve been in business?

Back in 2015 I signed up as a distributor for a rustic shop while sitting at hotel in Savanna Georgia, while waiting for my daughter to get ready for her college freshmen orientation. It was free to join and I thought, “hey, I could make extra money selling clothes and help pay for the hefty tuition bill that was about ready to roll in.”

Within a few months I had a team of six women under me and was collecting cash on their sales as well. As I started to expand with my marketing and networking reach my sales volume was continually rising….when suddenly I hit a massive hurtle of returns, complaints, random price increases, and other issues; all of which I had no control over.  I quickly realized that the corporate business was in trouble and I had a decision to make. I either had to jump ship or build my own; one that I could control.

Without thought I closed down Sassy’s Rustic and applied for my wholesale license. Within four months I had numerous vendors, a new website, and the new name of, “Rustic Nation Outfitters.

BLACK SHORTS PLUS

 

What is your mission statement or goal, and philosophy behind the company?

 

Mission Statement/Goal: Affordable Pricing for everyone!

This is why our plus sizes will NEVER be a different price than non-plus. We would rather lose the difference on our side, even though we paid a tad more at wholesale. Why? Because how can we say we are treating you like family and yet charge you more for having curves?!? We are wanting to break the double standards that the fashion industry has set. While we understand that plus sizes uses more fabric, it still doesn’t sit well with us that stores charge significantly more for plus size, because they are making more than enough for their non-plus sizes to off set the difference. For example….sometimes we pay $2-4 more at wholesale per piece, but we will not pass that on to the buyer because we make it up in other places. Now some would say this is a horrible business decision but it goes against our philosophy. Plus, when God tells you do something, then you do it and you don’t ask questions.

Western wear is expensive and not everyone has the deep pockets to stay up with the costly trends. Our goal is to change that! Now while we can’t mark everything below retail, you can bet your sassy donkey we marked it as low as we could. We are committed to providing the highest quality at the lowest prices we can, while staying in business.

It’s funny how I started this business to make extra money but now God is using it to help people afford clothing that they otherwise couldn’t, so needless to say, making a large profit is no longer my motivation, or reasoning, or goal to stay in business.

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Philosophy 

Treat all customers like family….why, because it is a proven fact that family gets the VIP treatment. It’s natural for our subconscious to go above and beyond for family members or people we care about over strangers.

This is why we take the time to truly get to know our social media followers. As a matter of fact, when someone follows us, we send them a personal message welcoming them to the family and we ensure we know their real name; and not just their social media one. IG is where we connect the most because the platform allows us to like, comment, and engage with our followers better than other social media sites.

This is why we are able to take the extra steps to ensure that we engage with at least two different followers a day by liking their posts and or commenting, if their profile is in public view. This practice has helped us keep our returns down to Zero for the last six months; because now we recognize when someone, accidentally or unknowingly, orders the wrong size. Had we not of taken the taken the time to connect and learn more about our customers, then we would have never been able to  recognize a buyers name and know when the size ordered is wrong. In cases like this, we pause the fulfillment process and reach out to the buyer and start a dialogue  to ensure we send the right product the fist time.

In closing, every item we send out is prayed over, wrapped like a gift, and includes a personal handwritten thank you note that welcomes them to the RNO Family; some also include scriptures, encouragement, and or etc. All of our packages are hand addressed because it feels more personal. I know at some point we won’t be able to keep up with this practice, as our daily sales continue to grow, but for now it’s about every little detail to let the RNO Family member know we truly care.

We also pray for our RNO Family members daily and for those who have utilized our anonymous prayer request tab on the website.

SKULL

 

What types of clothing do you carry?

 

We have it all really. We have Traditional Western, Boho Chic, Gypsy, Rodeo Wear, and Farm Style.

 

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What are some of your favorite plus size pieces for riding and why? 

 

Hands down it would be our Bullet Blues Bombshell Jeans. They are made in the USA which means they will last. Most jeans nowadays are extremely thin and wear in the seat rather quickly. One of our Ambassadors, has worn hers for over a year at dang near every barrel race and they have yet to breakdown in the seat or inner thigh which are the two hot spots for can chasers. They are durable and yet giving in the places that a rider would need.

Also, can I please disclose that I absolutely HATE the term plus size??? I don’t understand why the industry is separating women into categories! Women are beautiful and we come in all shapes and sizes. I have battled using this term on our website but have found that it is necessary because otherwise our products wouldn’t be found in any google searches. However, I want it on record that I despise it!

Do your plus size clothes run smaller or larger?

This is a loaded question because every brand of clothing runs differently, which is something we are trying to change. Any item not manufactured in the USA will be a hit or miss, which is why we try our best to only buy USA made products. Which takes us back to the price war lol. Anything made over seas is cheaper wholesale and yet sold at high market prices….which is nuts!

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What new items are you looking at carrying? 

We are really excited to have Kimes Ranch Apparel soon! We landed an account awhile back but couldn’t find a way to resale their gear at reasonable prices, until now.

We are doing our best to get Grace In La, however, we have to buy a full run which is about 4K out of pocket! The only way we can make this worth the risk is to sale them  at market value and even then nothing is guaranteed.

We are talking to a designer in LA right now who is apart of the LA Fashion District. If things go according to plan then we might have an exclusive jean made in LA that is targeted to riders of all sizes and under $60 a pair retail!

We also are treasure hunting for new jewelry designers. Our inventory is low right now for a reason. We don’t want to buy everything that is trendy anymore, we want to be the shop where you can get a piece that is unique and yet fashionably acceptable, if that makes sense. This is why we have the Consignment Barn Of Handmade and one of a kind pieces. I think women want jewelry that no one else has and yet they want to pay responsible prices for said unique pieces. We are doing our best make that happen.

We are also going to start looking for models to represent our clothing brand/style in sizes 14 on up. This is a little ways in the future, but it is something we are starting to prepare for now.

CHERYL

Brand Ambassador & Rodeo fan Cheryl

Original Cowgirl Clothing

I have had some requests to do a series on plus size clothing for riders. This time I talk with Mike Satterfield of Original Cowgirl Clothing brand. 

My name is Mike Satterfield I am the creative director for RBR Inc. and designer for Original Cowgirl® and M&P Speed Shop™ and have worked in design and marketing my entire life. We are based in Southern California, with a showroom in Denver, Colorado.

How did the company get started & how long have you been in business?

Original Cowgirl® as a brand grew out of my family history, the concept was based on my Great Grandmother, my Grandma, my mother and aunts. Our parent company RBR Inc. which stands for Red Barn Ranch was founded in 1985 by my mother, Kathy Satterfield, back then it was more focused on home décor. In the early 2000’s I introduced our first clothing items and they proved popular locally. The brand really took on its own in 2007 and we shifted our focus to wholesale, with an emphases on independent retailers.

What is your company philosophy and goal for the company?

Original Cowgirl® is not your average apparel company, nowadays; anyone can have a t-shirt or garment made, but unlike most brands, each Original Cowgirl® shirt is hand prepped, loaded, printed, finished, and tagged, by us, right here in  Southern, California. Our design studio is in a 110 year old barn on the family ranch, that allows the creative process to be inspired by the surrounding ranches and farms. We draw from our heritage and strive to channel the history and passion that built the Ranch into each garment.

What types of clothing do you carry?

We are known for our graphic t-shirts and caps, but we also have a great line of accessories and jewelry.

What are some of your favorite pieces, and why?

That is hard because as the person to does the art each one tells a story and is based on a real person, place, or event. I think the road trip inspired graphics are some of my favorite since I am an avid traveler.

Do you plus size clothes run smaller or larger?

It will depend on the cut and style of course, but we try to keep everything true to size and on our retail site we have sizing charts. Some of our dolman cuts allow women to go up or down a size depend on the style they want. Our clearly listed size charts keep returns to a minimum.

What new items are you looking at carrying?

We come out with new prints and styles every month, so it’s always changing. But we expect to expand in to more outerwear and other garments down the road.

 

What stores carry your brand? 

We have retailers all around the country including Lil Bees BohemianCamo and Lace in Wilburton OK,  Maverick in Fort Worth Texas, and countless others around the country. Of course you can always shop at OriginalCowgirlClothingCo.com.

Plus Size Options? 

Are you a company that offers Plus Size clothing and boots for riders? 

Breeches from Fuller Fillies

I’ve had several requests to do a series on clothing and boots for plus size riders. If you carry riding and working attire in plus sizes, give me a shout! I’m looking to interview companies that carry english or western options as our readers come from all disciplines. 

Plus size jeans from Kimes Jeans


Each vendor that participates in the blog series will be featured in an individual post that talks about their company and the products they have to offer. The post will include a full interview, pictures of the items you have to offer, and two profile pics. The post will be shared on the Cowgirls With Curves facebook page, and Twitter page, as well as my author pages on social media. 

If you have clothers for actually working in the barn, that’s a bigger plus – no pun intended! 

Drop me an email at qheventer (at) yahoo dot com to get started. 

Fuller Fillies

~ Fuller Fillies ~

A couple of weeks ago, Suzanne Wild, or “Suz” as I know her, contacted me about becoming a Brand Ambassador for her clothing company, Fuller Fillies in the UK. As I ride both english and western (and have a new eventing prospect!) and they specialize in Plus Size clothing, it seemed like the perfect fit – pun intended!

In talking with Suz, I was immediately drawn in by her energy, her fun sense of humor, and her British manner of telling it exactly like it is.(The Brits are a lot of fun, by the way!)

What I didn’t know until after reading her interview, is that she’s a woman with an indomitable spirit that just won’t quit even in the face of obstacles such as breast cancer. I think you’ll enjoy her interview and I think you’ll be captivated by her fun personality. I’m excited about her passion in designing plus size riding clothes that fit and I’m excited to see what the future holds. By the way, she would like to start a western line!

Meet Suz….

"Suz"

‘Suz & Coco resting’- After a 6am ride (before the sun got up) Coco and me had a ‘moment’.

Suz & Alfie

‘Suz & Alfie Ilkley’ -Me and Alfie enjoying the gorgeous Yorkshire Countryside…he’s trying to work out if he can climb that rock!

What was your life like before you started Fuller Fillies?

I have a varied work background; I studied Fashion at degree level in the 80’s then worked in Bridal Design. I was offered a job with British Telecom that was too much money to ignore and so went there and recorded all their Weather & Travel dial-ups for two years. This led me into a role in Public Relations and then into Recruiting for PR Companies and Design & Advertising Agencies – I made a LOT of money and saw that I could earn more if I understood about personality types and so I trained with the UK’s leading Psychometric Company. Many years later they poached me, as my own profile had been perfect for them and so I re-trained, this time as a Trainer in Psychometrics. I LOVED that job as I went into a different business every day and made recommendations on who to promote, who to employ…and who to sack! Fuller Fillies came out of the blue really, and on the back of another business we had – but ten years on, I wake up with nightmares that I have to work for someone else!

Coco Bum

‘Coco Bum’ – this picture is responsible for the Fuller Fillies Logo – and you can see why!

Alfie & Margaret

‘Alfie & Margaret’ -Safety First Always! Three year old Margaret rides Alfie in tandem with Chris

Do you own or have horses?

Indeed I do! Alfie is a coloured Clydesdale cross (what you would call ‘paint’) and is 16 years old. Coco is a shire cross and the same age – we’ve had both for 13 years so they are like our children (big hairy, smelly ones!) We don’t compete, mainly because I think it is extremely ‘fixed’ and I would end up arguing with judges (did I mention I’m a control freak?). We have them for pleasure and love to explore the countryside with them. Our adopted grandchildren also like to ride them, although at 5 and 3 they do look a little like a pea on a drum!

 

Fuller Fillies

Fuller Fillies

What is Fuller Fillies?

Fuller Fillies is an Equestrian Brand that designs and manufactures exclusively for Lady plus-sized riders. Our sizes start at UK 16 – which is a US 14-  and now goes up to a UK 26 (US 24). In a nutshell we make everything you need from top-to-toe! We make Breeches, Jodhpurs and Riding Tights, Show Jackets, every day jackets, shirts, gloves, Boots and Half-Chaps as well as accessories like Belts and Ties. Because we only make for plus-sizes, our clothing fits well and flatters!

Reuben (2)

Reuben –This is my Cousin’s daughter wearing our CheckMates and now discontinued Reuben Fleece. My family have the right genes to provide models….

  How did Fuller Fillies get started, and what inspired you to start the company?

Whilst I was working in Psychometric based Business Consultancy my Husband Chris was consulting in finance. The Company he worked for had an insolvency division and they kept being offered ‘acquired’ stock at low prices. One day they were offered some Equestrian stuff and we had just got Alfie and Coco, and a Pony Tica, so the call went through to Chris as the resident ‘expert’. We bought around £27,000 worth of stuff for £6000 and took it on the road for a week. It was a great holiday from Business Consultancy and we returned a profit of £16000 in three days. As a result, we established a clearinghouse and bought in lots of lines which we then sold via our website (our quickly built website…)

From day one, all I heard was “can you get this in a bigger size?” As a UK size 22 at the time, I knew there was precious little on the market and so began to research the worldwide market. Eighteen months later Fuller Fillies was born! It was a good move, as I cannot think of anything else I could have done that would have made sense of my career to that point!

What do you think makes Fuller Fillies unique from other companies, and what do you think are the company’s strong points? 

Firstly, there are no other brands that concentrate wholly on plus-sizes in either Equestrian or Country Wear markets. Most will make their standard sizes a little bigger, that really does not work, and results in the ridiculously shaped garments we see on the market.

Secondly, what I hear makes us unique is the instant access the consumer has to me! I hear this all the time – it is rare to find a Brand where you can speak to the Designer of the Collection. From day one, I was adamant that the consumer would be part of my design team and would be consulted at every stage – and that is exactly what happens! I think our main strength is that we know and understand who our customer is and so we can design for them without fear of being led down a fashion-conscious blind alley.

Musketeer

Musketeer -My Sister Joanne wearing the Musketeer Jacket and ShowPro Breeches with Huggy Half Chaps.

What have been some of the struggles that you have had as a business? How did you work through those?

Well, there have been several major hiccups that should have seen us finished – but I’m proud to say we weathered the storm and are still here!

Even before we launched we had a huge upset. We had partnered with the UK’s biggest Distributor to sell our Collection to the Trade (we didn’t sell direct until a few years ago). On the basis they would take half of everything we made, we put 12 lines into production…they subsequently went into receivership and we were left trying to find finance to the tune of £100,000! Luckily, Chris’s experience working with the banks put us in good stead and we marched onwards.

Our second major hiccup concerned our relationship with a US equestrian retailer giant; Due to the sheer volume of clothing we needed to carry ‘just in case they wanted it’ we had much of our stock in a Bonded Warehouse (this way we didn’t have to pay VAT and neither did the giant and eventually, the customer).

The large retailer decided they would handle their own shipping and so dealt with the Bonded Warehouse directly – and ran up some huge invoices that the warehouse incorrectly assigned to us. When we refused to pay it, they froze all of our stock and the only way we could get it back was to pay US retailer’s invoices or go to court. We did the latter but settled before the court date – that cost us almost £30 000 and we had nothing to show for it. Needless to say, we moved our stock!

Then in 2014, I was diagnosed with Breast Cancer. Whilst I thought I would be able to work through the treatment, it became evident that was not going to work – 2014 was my year of temporary retirement!

When I came back to work in January 2015 the business was about three months away from closure as no new lines had been designed, no advertising or promotion had been done…then one week later we were burgled and 80% of our stocks were taken!

In a way however, it was the best thing that could have happened because it allowed us to essentially start over. My chemo-fuddled brain really had to work hard to come up with new designs quickly but again, that worked well for me – I have never been one to feel sorry for myself!

I now have an assistant Sarah, who I involve in as much as is physically possible – after all, I’m 52 and it would be nice to retire properly one day.

 

Since Fuller Fillies is located in the UK, are there any difficulties in shipping to the US? What is the average shipping time? Can you provide rush delivery? How long does that normally take? 

Absolutely none; in fact we offer ‘next day’ delivery on anything (in-stock) ordered before 10am (UK time) Monday – Thursday AS STANDARD! Even the large US retailer we dealt with can’t offer that. I don’t think rush delivery is an option – we would have to offer it yesterday to be quicker 😉

Any order received across Friday and the weekend is processed on Monday so worse case scenario is a three-day wait. Our website will tell you if something is on back order (this is when we allow customers to order as the new stock is en-route) and of course, these are dispatched as soon as they come in.

Fitting Guide

Fitting Guide

Make sure you check the fitting guide

What is your return policy? What is the craziest reason you’ve had someone return an item they purchased? Any good stories?

We have stringent laws in the UK appertaining to purchases made online; the customer must notify us in writing if they wish to reject the products (for whatever reason) within 14 days of receipt. They then have another 14 days to get the item back to us (at their cost).

Although we don’t have to offer this outside of the UK, we do however; the cost of getting product back to us usually means that ladies simply re-sell the item on a Facebook group like ‘Fuller Fillies pre-loved’ or ‘English Plus-Sized Rider’. We are working to find a partner in the US to whom returns could be made cheaper; they would inspect the goods and advise…however; it isn’t always that simple.

We have found that quite a few customers will claim that a product is faulty because it doesn’t fit them (I think because, if it is faulty then the cost of return is ours to bear)! Truly, 99.9% of the time it transpires they didn’t consult our fitting guide on the home page.

Whenever the guide is consulted and we are happy to clarify anything that isn’t clear- it results in a perfect fitting garment and a happy customer. I know this to be the case and will stand by that absolutely!

The craziest thing is how many customers just order the biggest we do – regardless of their measurements! I think so many have been accustomed to HAVING to buy the biggest to be able to breathe/walk/ride in them that they just assume we will be the same; we’re not! We know plus-sizing and I would venture we are the Worldwide EXPERTS on the topic. Some ignore our advice at their peril…although I suspect many like to say, “I need a smaller size!”

 What are future goals for Fuller Fillies? 

We scaled down our sales to the Trade when the recession hit as stores stopped buying for stock and began to order the odd thing here and there for a customer who wanted them. We are now in a position to go back to the Trade and get it built up again. We can now offer discounts for bulkier orders (10 or more of an item) and have found that selling to the consumer has been the best advert for the Trade Stockist as ladies are going into their local store and asking them to stock us.

I would eventually like to develop a Western Range for the US and Canada because larger ‘Cowgals’ need clothing too! In addition, the US is a lot more welcoming on the topic of larger riders than the UK – I’m sure it’s something to do with great hulking Cowboys riding tiny little ‘saddlebred’ ponies.

Is there anything that we don’t know about Fuller Fillies that we don’t know? 

One example, if you create an account on our website BEFORE you shop, the website will not only adjust the shipping as you add to the basket AND let you shop in $USD (or $Canadian), but it will also take 20% off the sale price which is in respect of the UK VAT.

Also, so long as you keep an order under the $200 mark, you don’t get charged any Stateside duties! This has been a well-kept secret by your Customs people and something we found out accidentally – add all of this together and you’ll find that in many cases you don’t pay any more than our UK X-Lovelies do…

Jo and Suz (1)

Jo & Suz – an informal shot taken after the other model didn’t turn up so I stepped in.

Any parting words of wisdom? 

Get to know our website; every scrap of information you need to know is on there! We are currently having it overhauled so very soon it will be even easier to find the info you want. In the meantime, if you don’t find the answers you need to order is absolute confidence then PLEASE use the ‘Contact’ function at the top and bottom of every page to send us a question! We’ll answer it with way more information (of the correct variety) than anyone on Facebook (unless it’s us!) Facebook is great but; nobody is interested in reading/listening  – they are all about their own opinions…so before you take someone’s word ask them what experience they have of buying from us directly – what did they buy – and when? You’ll be amazed how often the answers are, “Oh I haven’t ever made a purchase,” “Nothing’, and “Never”.

Here’s the links where Fuller Fillies can be found –

FACEBOOK –  https://www.facebook.com/FullerFillies/

WEBSITE  – http://www.fuller-fillies.co.uk/

TWITTER – @FullerFillies  LINK: @FullerFillies

PINTEREST – https://www.pinterest.com/fullerfillies